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    • Deterministic Synthetic Control Arm Engine: In-VPC Causal Inference and RWE Automation on Google Cloud
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Google Cloud Solutions. From idea to cloud architecture.
  • Data vs Strategy

    Why This BigQuery SQL Query Cost $47,000

    Part 1. The Most Expensive Query Was Never the Problem Every technology leader eventually faces a moment that completely changes the way they think about cloud infrastructure. It rarely happens during a system outage or a failed deployment. Ironically, the most expensive lessons usually arrive when everything appears to be working perfectly. Applications remain available,…

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  • GCP

    Google Cloud Is Not the Product. Thinking Is.

    When this journey began, we made a very intentional decision: we talked exclusively about architecture. We did not discuss product pricing, certification badges, or where to click in the Google Cloud Console. Why? Because Google will probably redesign that console next Tuesday anyway. Anyone can memorize which menu opens Identity and Access Management (IAM). Anyone…

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  • GCP

    Part 29. The Future of Google Cloud Architecture: When Software Starts Building Software

    If you asked a cloud architect ten years ago what the future looked like, the answer would probably have included the same words we still hear today. Containers. Kubernetes. Microservices. Serverless. Automation. At the time, those ideas sounded revolutionary. Today they are simply part of everyday engineering. This should teach us something important. The biggest…

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  • GCP

    Stop Building Projects. Start Building Platforms.

    Walk into almost any ambitious technology company and ask the Chief Technology Officer a simple question: “How many projects are you running right now?” The answer is usually a proud, impressive number. Fifty. A hundred. Marketing is buying new tracking applications. The finance department is deploying yet another reporting system that will “finally solve all…

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  • GCP

    Part 27. Why Most Cloud Migrations Fail: It Was Never About the Technology

    Ask ten companies why they moved to the cloud, and you’ll hear remarkably similar answers. “We need better scalability.” “We want higher availability.” “We need modern infrastructure.” “We want to reduce costs.” Every answer sounds reasonable. Every answer is incomplete. Because companies rarely fail after moving to Google Cloud. They fail while trying to become…

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  • GCP

    FinOps Is Not About Saving Money

    Ask almost any manager what FinOps means, and you’ll probably hear the same answer. “It helps reduce cloud costs.” Not exactly. If saving money were the primary goal, the easiest strategy would be surprisingly simple. Turn everything off. Your cloud bill would become almost zero. Your business would also stop working. Clearly, that is not…

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  • GCP

    IAM Google Cloud Is Not About Permissions

    Ask someone what Identity and Access Management, or IAM, does in Google Cloud, and the answer is almost always the same. “It manages permissions.” That answer is correct. It is also incomplete. If IAM existed only to decide who can open a bucket or query a table, it would be little more than a settings…

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  • GCP

    Google Cloud Storage Is More Than a Bucket

    Ask someone what Google Cloud Storage is, and the answer is usually immediate. “It’s where we store files.” Technically, that answer is correct. Architecturally, it explains almost nothing. Cloud Storage is often introduced as the cloud equivalent of a hard drive. Upload a file. Download a file. Delete a file. Simple. Unfortunately, that way of…

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  • GCP

    Cloud Run Jobs: The Most Underrated Service in Google Cloud

    When engineers discuss compute services in Google Cloud, the conversation usually revolves around three familiar names. Cloud Run. Google Kubernetes Engine. Compute Engine. Cloud Run Jobs rarely receives the same attention. Many architects assume it is simply Cloud Run with a different execution mode. Technically, that is true. Architecturally, it is a completely different way…

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  • About
  • Google Cloud
    • GCP FinOps
    • GCP Data Engineering
    • GCP Architecture Assessment & Modernization Roadmap
    • BigQuery Migration & Architecture Audit
  • Solutions
    • Deterministic Synthetic Control Arm Engine: In-VPC Causal Inference and RWE Automation on Google Cloud
  • Our works
    • Data Observability Cases
    • Data Engineering Cases
    • Cloud FinOps Cases
    • Architecture Assessment Cases
  • Security & Compliance
  • Сontact