Algorithms

Let’s be honest: cloud bills can feel like a surprise party you never asked for. One day you run a few queries, the next day your finance team looks at you like you just bought a yacht. Predicting Google Cloud costs is not only smart, it’s survival. In this article we’ll walk through how to…

In modern Data Warehousing (DWH) architecture, web analytics logs are often a disjointed mess. Standard, out-of-the-box solutions (like GA4) operate on an append-only basis. They record events in the moment: if they don’t see a UTM tag, they log the source as (direct) and move on. The algorithm known as Retroactive User-Centric Last Non-Direct Click…